By drawing on the notion of attribution theory, we examine the customer reactions to service failure of other members of service supply chain. The results indicate that customer prefer to attributes the service delivery system failure of other members of service supply chain to the core service provider, but prefer to attributes the unprompted and unsolicited employees’ actions to the service supply chain member. We found out that the higher the causality and controllability attribution to core service provider, the lower satisfaction and repurchase intention of customers; on the contrary, the stability attribution has a positive impact on the customer satisfaction and repurchase intention is also high.
银成钺, 徐晓红. 基于归因理论的顾客对供应链其他成员服务 失误的反应研究[J]. J4, 2011, 8(8): 1213-.
YIN Cheng-Yue, XU Xiao-Hong. Customer Reactions to Service Failure of Service Supply Chain Members Based on Attribution Theory. J4, 2011, 8(8): 1213-.