With the change of the competitive situations in the markets and the development of the marketing theories, the focus of the marketing channels research changed from emphasizing on efficiency and benefits to power and conflicts, and then to relationship and alliance as well as networking. The structural governance, behavioral governance, relational governance and networking governance were analyzed by reviewing the development of marketing channel theories and combining insights on inter organizational governance from such theories as transaction cost theory, resource dependency theory, and relational exchange theory. a framework of comprehensive governance was put forth by integrating the insights from previously mentioned theories and the institutionalism theory and social exchange theory.