Abstract：Taking the beauty industry, which requires high level customer participation as research context, the study examines the relationship between customer education and customer participation. A theoretical model is presented to denote the relationship between customer education, customer participation, perceived service quality and customer satisfaction. Then a survey is conducted to test the proposed theoretical model. The result shows that customer education has significant impact on preparation, information sharing and responsible behavior, but not on affective interaction.
赵晓煜,曹忠鹏,刘汝萍. 服务企业的顾客教育对顾客参与行为的影响研究[J]. J4, 2013, 10(11): 1648-.
ZHAO Xiaoyu,CAO Zhongpeng,LIU Ruping. An Study on the Relationship between Service Firm’s Customer Education on
Customer Participation Behaviors. J4, 2013, 10(11): 1648-.
2013, Vol. 10 
