Relationship between Customer Involvement in Service Innovation and Innovation Performance: Literature Review and Model Development from Perspective of Customer Knowledge Transfer
LU Jun-Yi, WANG Yong-Gui
1. Anhui University of Finance and Economic, Hefei, China； 2. Nanjing University， Nanjing, China； 3. University of International Business and Economics, Beijing, China
This paper defines customer involvement in service innovation and customer knowledge transfer by way of intensive literature review, and makes indepth study of the theoretical foundations of the customer knowledge transfer. Furthermore, the paper explores the mediating effect of customer knowledge transfer in the relationship between customer involvement and innovation performance as well as the moderating effects of casual ambiguity and knowledge conflict in the relationships among those constructs mentioned above. Finally, the paper develops a theoretical model of customer involvement and innovation performance by integrating the mediating and moderating mechanisms from perspective of customer knowledge transfer, and points out the limitation and future research directions.
卢俊义, 王永贵. 顾客参与服务创新与创新绩效的关系研究 ——基于顾客知识转移视角的理论综述与模型构建[J]. J4, 2011, 8(10): 1566-.
LU Jun-Yi, WANG Yong-Gui. Relationship between Customer Involvement in Service Innovation and Innovation Performance: Literature Review and Model Development from Perspective of Customer Knowledge Transfer. J4, 2011, 8(10): 1566-.
2011, Vol. 8 
