This study explores different implementation patterns of market orientation as well as their determinants and performance consequences, based on threedimensional conceptualization by Narver and Slater. The research findings from a questionnaire survey of 227 Chinese manufacturing firms reveal that the MKTOR scale also has acceptable reliability and validity in Chinese manufacturers context; six implementation patterns of market orientation can be identified among Chinese manufacturers; implementation patterns of MO bring about different product innovation performance and financial performance; and implementation patterns are associated with internal organizational factors and external environmental factors.