Abstract：Based on the dynamic organizational learning processes framework, this article approaches market orientation theory through examining, repositioning and classifying two kinds of customers and competitors which are previously overlooked by the most of marketing works, which are the latent customers and latent competitors on expressed needs and latent needs respectively. From the perspective of market driven to driving market, this article systemizes the market orientation theory with the analysis framework of organizational learning processes, makes some contributions to both the further development of theory and the management practices.
戴万稳. 基于组织学习过程视角的市场导向理论及其系统整合[J]. J4, 2014, 11(3): 344-.
DAI Wanwen. Rethinking and Systemizing the Market Orientation Theory from the Perspective of
Organizational Learning Processes. J4, 2014, 11(3): 344-.
2014, Vol. 11 
