From the dynamic perspective, this article discusses how content and implementation of marketorientation develop in every growth stage of ZTE. The study makes the following conclusions: ① with the change of growth stages, the content of marketorientation shifts from market innovation and imitation competitive marketdriven philosophy to the customercompetitor balancing marketdriving philosophy; ②marketorientation organization changes are affected by management crisis of different stages falling to enterprises, and they repeat between centralization and decentralization, autonomy and coordination and finally mature in a spiraling way; ③the innovative feature of customers leads to that, the marketdriven philosophy consists of market adaptation strategy and "OEM" cooperation strategy; and driving market philosophy includes leadingmarket strategy and "coexist and interactive" strategy; ④market uncertainties have influence on the outcome of adopting market orientation, which explains that, in the same industry, the relationship between marketorientation and business performance is not a simple linear relationship.