Marketing dynamic capabilities (MDC) is the organization foundation on which firms achieve and maintain competition advantage, while market knowledge is key resource improving marketing capabilities of firms. Based on the theory reviews of market knowledge management (MKM) and MDC, this paper takes case study on Tianjin OTIS, systematically establishes market knowledge hierarchies and GDR Circulation Mode of MKM, deeply analyses effecting mechanism of KMK on MDC and concludes MDC constructing mode.
许晖, 李巍, 王梁. 市场知识管理与营销动态能力构建 ——基于天津奥的斯的案例研究[J]. J4, 2011, 8(3): 323-.
XU Hui, LI Wei, WANG Liang. Market Knowledge Management and Formation of Marketing Dynamic Capabilities: A Case Study on Tianjin OTIS. J4, 2011, 8(3): 323-.
2011, Vol. 8 
