Abstract：From the perspectives of the regulatory focus theory and the attention-based view, this study explores the influence mechanism of entrepreneurs’dominant regulatory focus, secondary regulatory focus and attention allocation on entrepreneurial strategic decision-making by experimental research. Through three groups of experimental studies, it is found that:①Entrepreneurs with dominant promotion focus tend to choose exploration entrepreneurial strategy and high-intensity entrepreneurship strategy implementation, while entrepreneurs with the dominant prevention focus tend to choose the exploitation entrepreneurship strategy and the low-intensity entrepreneurship strategy implementation.②The attention allocation partially mediates the effect of the dominant regulatory focus on the decision-making of entrepreneurship strategy.③The secondary regulatory focus has a moderation effect of the dominant regulatory focus and entrepreneurship strategy implementation.
姜诗尧，李艳妮，李圭泉. 创业者调节焦点、注意力配置对创业战略决策的影响[J]. 管理学报, 2019, 16(9): 1375-.
JIANG Shiyao，LI Yanni，LI Guiquan. Study on the Impact of Regulatory Focus of Entrepreneur and Attention Allocation on Entrepreneurial Strategic Decision-Making. Chinese Journal of Management, 2019, 16(9): 1375-.
