In this paper, we examine the impact of TMT attention distribution on firms’ international expansion strategy choice through a case study on Huawei Technologies Ltd. To measure TMT attention distribution, we draw on the automated text analysis method to analysis texts consisted of CEO’s public speeches and annual reports of Huawei, and count sentences relating to technology seeking, global brand building, and target market positioning, which have important influence on firm’s international expansion strategy choice. The result shows that firm’s international expansion strategy is determined by the TMT attention distribution, and the more attention TMT pay to independent research and development in technology seeking, selfbrand building in global brand building and mature market in the target market positioning, the firm is more likely to choose the organic international expansion strategy.