Abstract：A panoramic management model is an organizational analysis framework based on Chinese indigenous systematic view, and has been applied in many firms. Using this model, the paper has analyzed the internationalization practice of TCL around 2004 by a theorypractice combined action research method. The managerial characteristics and difficulties faced by TCL were explained by the view of match between the political, economic and cultural factors, and the reasons accounting for TCL internationalization as well as the strategies of organizational rebirth were illustrated from a systematic and dialectical perspective. From a practical view, the conclusions from this study have good implications to reveal the difficulties encountered by Chinese firms during their internationalization practice. From a theoretical view, the panoramic management model in present study can contribute to adding innovative theoretical knowledge to indigenous theory development.
2014, Vol. 11 
