企业文化、价值承诺与品牌成长的路径和机制研究

摘要
图/表
参考文献
相关文章 (15)

全文: PDF (1208 KB) HTML (1 KB)
输出: BibTeX | EndNote (RIS)

摘要以远东控股集团为例，通过对质性资料的三重译码分析，得到的研究结论是：远东品牌成长存在着“领导特质→企业文化→价值承诺→组织、制度和结构→管理行为与利益相关者价值创造→利益相关者满意度与积极合作→品牌成长”之间逐级影响的基本路径，并总结出远东品牌成长的五大机制，即建立价值承诺型企业文化、坚持员工是推动品牌成长的核心、导入“全面品牌管理”模式、建立品牌利益相关者之间良好的互动关系以及努力为利益相关者创造价值。

	服务

	把本文推荐给朋友
	加入我的书架
	加入引用管理器
	E-mail Alert
	RSS
	作者相关文章

关键词 ：企业文化, 价值承诺, 品牌成长, 远东控股集团, 案例研究

Abstract：This paper take the Far East Holding Group for example and use the triple decoding analysis for qualitative data. The conclusion is that the Far East brand growth has the basic path step by step among “leadership characteristic, corporate culture, value commitment, organization, system and structure, management behavior and stakeholder value creation, satisfaction and active cooperation of stakeholder, and brand growth”. At the same time, it also concludes the five mechanisms of the Far East brand growth which are establishing the corporate culture of value commitment, adhering to the principle that the employees are the core to promote brand growth, importing the model of total brand management, establishing the good interaction between brand and stakeholders, and striving to create value for stakeholders.

Key words： corporate culture value commitment brand growth Far Eastern Holding Group case research

收稿日期: 2011-04-15

基金资助:教育部人文社会科学研究资金资助项目(10YJC630148)；重庆市高校优秀人才支持计划资助项目(渝教人［2009］2号)；重庆市教委科学技术研究资助项目(KJ081202)；重庆市教委人文社会科学基金资助重点项目(06JWSK043)

通讯作者: 张燚(1971～)，男，四川威远人。复旦大学（上海市200433）管理学院博士后研究人员；重庆文理学院（重庆市402160）品牌科学研究所教授，博士。研究方向为品牌与消费行为。 E-mail: 670141341@qq.com

引用本文:

张燚,刘进平,张锐,侯立松. 企业文化、价值承诺与品牌成长的路径和机制研究[J]. J4, 2013, 10(4): 502-. ZHANG Yi,LIU Jinping,ZHANG Rui,HOU Lisong. A Case Study on Relationships between Corporate Culture, Value Commitment and Brand Growth: Path and Mechanism. J4, 2013, 10(4): 502-.

链接本文:

http://manu68.magtech.com.cn/Jwk_glxb/CN/ 或 http://manu68.magtech.com.cn/Jwk_glxb/CN/Y2013/V10/I4/502