For studying the impact of information spread and its lifecycle on the value distribution between all participants in the mobile business value chain, a multiagent model of the value chain is built. It is formed by the participants, each participant’s attributes, and behavior and interaction rules between agents. A multiagent model of information’s diffusion among users in complex network is built. The improved mathematics model describing each agent’s information dissemination and reception behavior is built based on the existing literature. Anylogic 6.5 is used to develop the above simulation models. Through simulation experiments and using SPSS, the effect of all various parameters in the model on the value distribution is explored. The corresponding strategies which could improve all participants’ value are summarized.