Mechanism Construction of Enterprise Green Niche Shifting Based on Value Chain
Reconstruction Perspective——Dual Case Study of Cabot (Tianjin) and Yangmei Group
Abstract：In this paper, green niche shifting of chemical companies is the main line based on the value chain reconstruction and dual comparative case study method is used to investigate the theoretical framework of green niche shifting. The findings show that: under the pressure screening role, Cabot (Tianjin) and Yangmei group were reconstructed by addressing organizational knowledge learning and organizational reform to adapt to environmental pressures perceptively, resulting in two different mechanisms of green niche shifting; the former achieved green transformation by acquiring knowledge of the value chain, and the latter developed its own green ability by extending the value chain.
许晖,王琳. 价值链重构视角下企业绿色生态位跃迁路径研究
——“卡博特”和“阳煤”双案例研究[J]. J4, 2015, 12(04): 500-.
XU Hui,WANG Lin. Mechanism Construction of Enterprise Green Niche Shifting Based on Value Chain
Reconstruction Perspective——Dual Case Study of Cabot (Tianjin) and Yangmei Group. J4, 2015, 12(04): 500-.
2015, Vol. 12 
