Based on EKB, H-S and consumption value model, combined with the characteristics of green food, this paper constructs a model with three dimensions: the dissemination of green information, the property of green product, and the purchasing behavior of consumer. Through the questionnaire survey, an analysis has been done to explore the degree of direct relationship between the dissemination of green information and the property of green product, and how they impact the purchasing behavior of consumer directly. It is found that the dissemination of green information has universal and direct impact on the property of green product, and the dissemination of green information and the property of value of green food have direct impact on the purchasing behavior of consumer.
孙剑, 李崇光, 黄宗煌. 绿色食品信息、价值属性对绿色购买行为影响实证研究[J]. J4, 2010, 7(1): 57-.
SUN Jian, LI Chong-Guang, HUANG Zong-Huang. An Empirical Study on How Information and Property of Value of Green Food Impact Consumer's Green Purchasing Behavior. J4, 2010, 7(1): 57-.
2010, Vol. 7 
