We firstly analyze the opportunity research literatures, explore the choice mechanism and process mode of the opportunity creation. We then illustrate the difference of the theory arguments of the opportunity allocation, opportunity discovery, and the opportunity creation, we also analyze the opportunity research difference of the neoclassical economics, Austrian economics, resourcebased theory, dynamic capability theory and effectuation theory. Finally, we close the paper for discuss the article’ theoretical contributions, management implications for entrepreneurial practice, its limitations and directions for future research.
秦剑. 基于效果推理理论视角的创业机会创造研究[J]. J4, 2011, 8(7): 1036-.
QIN Jian. Research for Entrepreneurial Opportunity Creation under the Perspective of Effectuation Theory. J4, 2011, 8(7): 1036-.