There are always conflicts between the idea of schools of “Opportunity discovery” and “Opportunity creation”. However, neither of these arguments could explain the emergence of micro-innovation in the Mobile Internet industry effectively. Based on the leading literature of entrepreneurship and effectuation theory, we conducted an empirical research on Mobile Application Start-ups, and then constructed a novel model on “Opportunity evolution”, trying to reconcile the debate of “Opportunity discovery” and “Opportunity creation”, and interpret the phenomenon of micro-innovation in a new way. The result of multiple-case study shows a dynamic evolution process from a “prototype opportunity” to a “framed opportunity”, and a “evolutionary opportunity”, which reveals the relationship between effectuation logics adopted by entrepreneurs and micro-innovation. This study not only deepens the knowledge on opportunity evolution, but also provides guidance for entrepreneurs in Mobile Internet industry.
吴隽,刘衡,刘鹏,安雯雯,张建琦. 机会进化、效果推理与移动互联微创新——对手机APP新创企业的多案例研究[J]. J4, 2016, 13(2): 173-.
WU Jun,LIU Heng,LIU Peng,AN Wenwen,ZHANG Jianqi. Model Opportunity Evolution, Effectuation and Micro-Innovation in Mobile Internet Industry ——A Multiple-Case Study of Mobile APP Start-Ups. J4, 2016, 13(2): 173-.