Enterprise culture construction is closely related to the ideas of the competition, under the market economy condition led by competitive strategy.  Owing to new development of the market economy, He-he culture is playing more and more important role in enterprise culture construction.   The contents of enterprise culture are a multiplexed system that not only relates with enterprise's history and also is innovated continuously.  Constructing enterprise's He-he culture is a process, in which enterprise's values, management philosophy, norms, spirit and image are implemented that are included in the complex system.