Activating Enterprise Vitality and Building Management Tools Driven by Business Model Innovations—— Management Thoughts of Zhang Ruimin, CEO and Founder of Haier Group
WANG Ziyang，WEI Wei，ZHU Wuxiang
1. Tsinghua University，Beijing，China; 2. Peking University，Beijing, China
Abstract：By fully understanding the management challenges that Haier Group faced at different stages of development, this paper adopts the longitudinal case study method, sorts out the evolutionary development of Haier’s business model and management tools, and refines the management thoughts of Zhang Ruimin. The research finds that Zhang Ruimin reformed the business models and invented various practicable management tools to deal with the core management problem “Activating Enterprise Vitality” in different forms. Such innovation promotes and consolidates the management philosophy “Organizational agility” and “Creating value in the ecosystem”. The new perspective of “mutual guidance between business model upgrade and management tool innovation” is conducive to getting an in-depth understanding of the logic in Haier’s management reform. It also provides a paradigm for Chinese enterprises facing a competitive landscape that is changing rapidly all the time.
王子阳，魏炜，朱武祥. 组织激活与基于商业模式创新驱动的管理工具构建——海尔集团董事局主席张瑞敏的管理之道[J]. 管理学报, 2019, 16(12): 1739-.
WANG Ziyang，WEI Wei，ZHU Wuxiang. Activating Enterprise Vitality and Building Management Tools Driven by Business Model Innovations—— Management Thoughts of Zhang Ruimin, CEO and Founder of Haier Group. Chinese Journal of Management, 2019, 16(12): 1739-.
