Abstract：To better understand how CSR influences consumers’ purchase intention, this study built a model including CSR, motivation attributions, consumers’ purchase intention, consumers’ altruistic tendency and CSR-CA beliefs, and tested it through questionnaire method. The results show that CSR not only has direct positive influence on consumers’ purchase intention, but also has indirect influence on it through motivation attributions; the influence of CSR on motivation attributions is positively moderated by consumers’ altruistic tendency; and the relationship of motivation attributions and consumers’ purchase intention is negatively moderated by CSR-CA beliefs.
邓新明，张婷，许洋，龙贤义. 企业社会责任对消费者购买意向的影响研究[J]. J4, 2016, 13(7): 1019-.
DENG Xinming，ZHANG Ting，XU Yang，LONG Xianyi. A Study of the Influence of the CSR on Consumers’ Purchase Intention . J4, 2016, 13(7): 1019-.
2016, Vol. 13 
