After analyzing 114 MBA students’ descriptive statistics of selfreports on their working state and four typical statement cases, the study found that: 1) staff can show the characteristics of outrole behaviors in the performance of the inrole behaviors, namely overloaded behaviors of inrole and inadequate behaviors of inrole; 2) outrole behaviors are either conducive behaviors , organizational behavior or "helpless outrole behavior" and 3) the outrole behaviors made by stuff are different due to human relationship. Therefore, this paper constructs a theoretical framework of outrole behaviors in the two dimensions of constructive organizational behaviors and destructive organizational behaviors in the Chinese context. It examines the relationship between outrole and inrole behaviors, and provides a new revelation for further study on Chinese characteristics of out role behaviors.

This paper constructs a theoretical framework for the impact of online red live broadcast on consumer decision-making through a combination of qualitative research and quantitative research. Through the qualitative analysis of in-depth interviews, the research uses Nvivo10 software to summarize the information source characteristics of consumers’ attention to net red, and divide them into four dimensions: credibility, professionalism, interactivity and attractiveness. In the second study, the big data Python crawling technology is used to capture the live broadcast of the net red, and the fuzzy hierarchical evaluation method is used to evaluate the characteristics of the Network celebrity information source and weight statistics, which further supports the conclusion of the research one. Study 3 uses the questionnaire to construct the SEM model to verify the influence of the Network celebrity information source characteristics on consumers’ perceptual practical shopping value, perceived hedonic shopping value and the purchase intention. The influence of the identity of the influencer image and product image on the influence of the influencer’s information source characteristics and consumers’ perception of practical shopping value has also been verified.

Grounded on the perceived value theory and implicit personality theory, the interaction mechanisms and boundary conditions of AI virtual streamers role and product type on consumer purchase intention were discussed. Through three experiments, it is found that: ①AI virtual streamers role and product types matching helps to enhance consumers’purchase intention, in which assistant-type virtual streamers recommending search-based products and friend-type AI virtual streamers recommending experience-based products have a significant effect on consumers’purchase intention; ②Perceived value mediates the interaction effect between AI virtual streamers role and product type; ③Implicit personality becomes the boundary condition for the above pathway, i.e., for the search-based products (vs. experience-based products), when consumers are entity theorists (vs. gradualists), the perceived value and purchase intention of assistant-type AI virtual streamers are higher than that of friend-type AI virtual streamers for consumers.

This paper investigates the intercultural communication challenges facing Chinese employees in MNCs, as well as their coping strategies and intercultural sensitivity, with “going global Chinese firms” and “foreign firms in China” compared and analyzed. The results show that “foreign firms in China” are in the more advanced stage of internationalization and intercultural management than “going global Chinese firms”. Meanwhile, Chinese employees in former firms are at the higher level of intercultural sensitivity than those in latter firms. Further, the results present significant differences in challenging communication situations, barriers and their coping strategies from the Chinese employees of the two kinds of firms. Chinese employees in “going global Chinese firms” encounter with more communication challenges from inside and outside their firms than those in “foreign firms in China”. To sum up, the conclusions enrich international business theories and intercultural communication theories, and offer guidelines to cultivate internationalized talents for the MNCs from emerging Economies.

Through the analysis of human resource management characteristics in Chinese, American and European companies and their strengths and weaknesses respectively, this paper compares differences in culture, philosophy, system and standard of human resource management in Chinese, American and European companies. It also studies current human resource management of Chinese local firms under the transitional economy, explores human resource management application and improvement in Chinese local firms, and provides guidance for conducting research on human resource management and practical application under the Chinese transitional economy.

Market value management (MVM) is a new trend in Chines listed companies since the stock structure has been reformed.  From the theories of finance and management, A set of indices was built  to evaluate MVM performance of Chinese listed companies.   MVM performance of the listed companies in 2006 was ranked and analyzed. 

Based on the grounded theory，this study collects and analyzes comments from Tik Tok to construct the formation mechanism of users’ travel behavior from the perspective of internet memes by using self-determination theory and theory of planned behavior. The results show the inner and outer processes:①process of motivation generation and internalization: memes made by Tik Tok are able to stimulate unconscious travel motivation by immersive environment，and combined with basic psychological needs and goal pursuit，it can be internalized; ②process of travel motivation turning into travel intention and behavior: travel motivation，perceived value，subjective norm and perceived behavioral control have effects on travel attitude，which in turn affect travel intention and behavior; subjective norm and perceived behavioral control also affect travel behavior directly and moderate the relationship of travel intention and travel behavior.

The existing research on digital transformation of firms mainly focuses on the specific aspects, such as the influencing factors, processes and outcomes. There is a lack of systematic research and reviews and the theoretical frameworks still need to be improved. Based on the systematic review of existing literatures, this article sorts out the research progress of digital transformation of firms, clarifies the connotation and basic elements of digital transformation of firms, summarizes the theoretical framework of digital transformation of firms based on Inputs-Processes-Outcomes model, and proposes the future research directions for digital transformation of firms：①mining the mechanism of the influencing factors of digital transformation of firms; ②paying attention to the specific mechanism of digital transformation of firms; ③exploring how to conduct a comprehensive value evaluation of digital transformation of firms; ④developing the basic theories and building new theories for digital transformation of firms.

Corporate social responsibility (CSR) has been a serious issue to developing the economy and the society in our country harmoniously.  Therefore, how to interact consumers' purchase intention with CSR is a significant topic.  Using scenario technique, the consumers' responses (as purchase intentions) to various types of CSR and the mediate effect of the prices of relative products were studied.  The data show that the price is an important mediator in consumers' responses to CSR practices.  The scales of the price premium acceptable by different segments of consumers on basic or advanced CSR practices are varied.

The main outputs from a research project supported by the National Natural Science Foundation of Chi2 na (Granted No. 79770006) were summarized. The scientific and s ocial value of studying the dynamic travel behaviors was discussed. S ome pers onal ideas of how carrying well a research project were presented.

Risk is an important restrictive factor for consumer's internet shopping. The literature of perceived risk reviewed and summarized. The qualitative study of the perceived risk of consumers on internet shopping was made through focus group, depth interview, and initial the items of consumer's perceived risk in internet environment was extracted. The data were collected through internet survey, and use factor analysis, etc. to get four facets of the perceived risk on internet shopping: core service risk of internet retailers, risk going with internet shopping, risk of personal privacy and risk of fake goods.

The mechanism of brand image influencing consumer behavior was explored. The theoretical framework of brand image was constructed against Chinese background, in which Chinese brand image was divided into 3 dimensions: brand performance, brand personality and corporate image.  The structural mode of brand image affecting relationship among perceived quality, satisfaction and brand loyalty was constructed and was investigated  online.  The theoretical model and most of the hypotheses were supported by the results.  It is concluded that (1) the brand performance, brand personality and corporate image had direct effects on the perceived quality; (2) the brand perform would influence the satisfaction directly and (3) the brand personality/corporate image could influence the customer satisfaction indirectly. The conclusion also shows that the brand performance and brand personality could influence the brand loyalty, and there was no correlation between the corporate image and brand loyalty.

Firstly, the theory of social network analysis is introduced and its track of development is analyzed. Then the method of social network analysis in the literature is concluded and the methodology, content and quantity in literature is summarized to analyze the application of the social network to the innovative research .This paper proposes that the study using social network analysis prefers the change of connections between interactive nodes rather than nodes themselves; therefore, the combination of social network analysis, traditional quantitative economic methods and case study and analysis of the impact of network structure characteristics on the innovation and other organizational questions can help to discover the nature of the problem profoundly.

There is certain relationship among leaders' social responsibility orientation, social performance and organizational performance in corporate.     Corporate social responsibility orientation was divided into four factors, including economic, legal, ethical and philanthropic responsibility orientation;  Corporate social performances were did into seven ones, including employee, consumer, stockholder, compulsory environmental protection, voluntary environmental protection, community and special groups; organizational performances were did into three factors, including market performance, financial performance and employee performance.  The research shows that among the corporate social responsibility orientation, corporate social performance and organizational performance, the corporate social performance plays the intermediary role. On the basis of Carroll's research, the questionnaire of the corporate social responsibility orientation designed by Aupperle was localized. The corporate social responsibility orientation, corporate social performance and organizational performance were considered in a research frame.

Based on the Job Demands-Resources (JD-R) model, the research explores the double-edged sword effect of algorithmic management on employees’ innovative behavior in traditional enterprises through two pathways: Work engagement and work burnout, as well as the moderating role of organizational identification. Through the analysis of 309 contextual experimental (study 1) and 352 multi-wave and multi-source questionnaire data (study 2). The results show that algorithmic management can both enhance employees’ innovative behavior by increasing work engagement and undermine it by inducing work burnout. Organizational identification positively moderates the relationship between algorithmic management and work engagement while negatively moderating the relationship between algorithmic management and work burnout. Furthermore, organizational identification also moderates the mediating roles of work engagement and work burnout in the relationship between algorithmic management and employees’ innovative behavior.

Knowledge sharing is the core of knowledge management (KM). Recently, a lot of literatures and materials showed that knowledge sharing has become a very important part of KM research. In this paper, research literatures on knowledge sharing have been collected from 1996 to 2005. After analyzing and classifying all these literatures, we think that they centered knowledge sharing from four angles: the economy of knowledge sharing, object of knowledge sharing, main body of knowledge sharing and means of knowledge sharing. Meanwhile, review on these four aspects has been conducted. Finally, the future research on knowledge sharing is proposed.

Based on the corporate social responsibility (CSR) report published by Chinese listed firms, this paper explores the relationship among CSR disclosure (CSRD), median exposure and CFP, and finds that CSRD and CFP can constrain and promote each other. In addition, this paper firstly verifies that media exposure plays a mediator role in the relationship between CSRD and CFP.

This paper introduced the rationale of applying input output method and scenario analysis to project energy requirements and energy intensity; and set up the general framework of a model for scenario analysis of energy requirements and energy intensity, based on input output method. According to the model, a set of scenarios were developed by introducing step by step the major impact factor of energy requirements in China's economy and society; the energy requirements and energy intensity of year 2010 and year 2020 were projected, using the data of year 1997; the impact of the perceived changes in the economy and society on energy requirements and energy intensity were quantitatively analyzed; some related conclusions were attained and some corresponding policy suggestions were proposed.

SWOT analysis is widely used in enterprise strategy management.  A method to formulate patent strategies for enterprises is proposed.  The factors related with formulating patent strategies for enterprises are analyzed.  On the basis of the selected factors, Strengths, Weaknesses, Opportunities and Threats are identified to match patent strategies.  Taking SWOT analysis as guidance, enterprises can improve their formulating patent strategies and carry out patent strategies effectively.

Based on literatures both home and abroad, this paper reviews and summarizes main development stages from single innovation, innovation fortfolio and total innovation, provides a strategy based, capability based and resource based views of the researches on management of enterprise's technological innovation, and gives some perspectives on the future research, which emphasizes the topics of radical innovation, balanced culture for innovation and theory of complex adaptive systems.

During recent years, selfefficacy is playing a more and more significant role in the area of organizational behavior.  The essence and intension of selfefficacy were reviewed.  The present achievements in forming mechanism and influencing mechanism of organizational behavior were summarized.  The application and development of selfefficacy in frontier of organizational behavior were analyzed.

From the perspective of person-organization fit theory, this paper investigates the relationship between person-organization fit and job satisfaction, and their influence on turnover intention. The results indicate: i) personorganization fit has positive influence on job satisfaction; ii) person-organization fit has negative influence on turnover intention; iii) job satisfaction has negative influence on turnover intention; iv) two dimensions of job satisfaction—working pressure satisfaction and management factor satisfaction have medium influence on the effects of person-organization fit on turnover intention.

This paper refines the Aclass journals of National Natural Science Foundation of China and ultimately determines 14 journals, which belong to the management study, then selects 171 published empirical researches during 2005~2010 to review the moderator application condition. Taking the main problems involved in the process the moderator application as the analytical framework, this paper concludes and consolidates the status and problems of using moderator in domestic management area with specific empirical study. Then this paper proposes solutions in order to promote better application of moderator and development on the domestic management.

Based on the literature of consumer ethnocentrism, this paper investigates the impact of Patriotism and Nationalism on Chinese consumers’ nationalbrand consciousness. We have finished a survey and collected 886 questionnaires. After the statistics with SPSS software, we found that patriotism and nationalism both have significant and positive effect on nationalbrand consciousness based on proudness, while Nationalism has significant and positive effect on nationalbrand consciousness based on threat. It finally discusses the research findings in terms of theoretical contribution, implication for practitioners, limitations, and the directions for future studies.

It is just 100 years since the first publishing of “Principles of Scientific Management” from Frederick w. Taylor. But until now there was few serious and systematic academic discussion and research about it. In practice the function of scientific management is under valued. This paper comes back to F. Taylor. The main purposes are to analyze the nature of scientific management, to study the great results from the practical process of scientific management in different industrial and social sectors, and to give a critical review of the diffusion and development of scientific management in China.

Based on literature review this paper divides the culture measurement into 7 constructs and gives the corresponding hypotheses. Analysis result of the survey data shows that respect for employee, empowerment and impartiality of reward have significant positive relationship with job satisfaction. It also shows that the rank of the employee has a moderating effect on the relationships. More specifically, the empowerment and job satisfaction have significant positive correlation for non-managerial employees while not for manager; the respect for employee and job satisfaction have significant positive correlation for managers while not for nonmanagerial employees.

This paper investigates the impact of transformational leadership on employee voice behavior. Based on the psychological cognition and social exchange perspectives, the paper further examines the mediating effects of employee psychological safety perceptions and leader member exchange quality in the relationship between transformational leadership and employee voice. The study uses a matched sample of 213 supervisorsubordinate dyads employed in 5 hightech electronic manufacturing firms in Guangzhou to test the hypotheses. The results indicate that transformational leadership is positively related to employee voice behavior, and this effect is fully mediated by employee psychological safety perceptions and leader member exchange quality.

The current management research in China focuses too much on the quantitative research and ignores the qualitative research, especially lacks of the guide of normative qualitative methodologies, and this deficiency restricts the promotion of research level. Based on this, the article introduces the history, development and the operation methods of the Classical Grounded Theory systematically, and takes the famous Hawthorne Experiment as an example to analyze the essence of the Classical Grounded Theory, which is the Grounded Spirit, in order to improve the application of the methodology to the management research in China.

This paper selects 71 papers as the samples from 111 journals indexed by CSSCI and the 30 key journals accredited by the department of management sciences of National Natural Science Foundation in field of Management and Economics. All the 71 papers employed the Resource Dependence Theory in organization management research in Chinese context. By bibliometrics analysis, the research type, research methods, and research content were summarized to evaluate the current research level and identify the hot issues relating to Resource Dependence Theory in Organization Management. Finally, the future development of the research using Resource Dependence Theory in organization management field is discussed.

This paper explores the relations between perceived value,customer satisfaction,switching costs,purchase interval and repurchase intention by using SEM. We find that: the customers' perceived value has a positive effect on the customer satisfaction and repurchase intentions; customer satisfaction effects positively on the repurchase intentions and has no significant influence on the purchase interval; switching costs have a positive effect on the repurchase intentions which has no significant relationship with the purchase interval.

On the basis of the literature research, the perceived value by consumers under internet condition is divided three classes: perceived value, procedure-perceived value and emotion-perceived value, by using the attitude model from psychology, ATM and the means-end chain in consume behavior. The definitions of three types of perceived value are also given.

In this study, a total of 506 samples, including pay satisfaction questionnaires and objective salary data are collected from 14 Chinese organizations. Curve regression and Hierarchical multiple regressions are used to confirm the research hypothesis. The results indicate that there is an inverted Ushaped relationship between Performancebased pay intensity and pay satisfaction and employees’ position level moderates the relationship between Performancebased pay intensity and pay satisfaction. The paper finally discusses the application of the research to organizational compensation management practices and direction of future research in this field.

This research investigates abusive supervision’s impact on employee voice behavior. We hypothesize that abusive supervision will influence employee voice behavior through undermining employee’s perception of psychological safety. The study examines psychological safety’s mediating effect in the relationship between abusive supervision and employee voice behavior. We also hypothesize that uncertainty avoidance moderates the relationship between abusive supervision and psychological safety perception in that an employee with higher uncertainty avoidance feels more psychological unsafe when being abused by his or her supervisor. Regression analyses on the data collected from 258 employees and 102 supervisors working in two petroleum and chemical enterprises support the above hypotheses.

This paper systematically reviews the individual, group, and context factors that influence creativity in organizations. Then some problems in previous research are analyzed and an overall theoretical framework is proposed. Further research directions are presented as follows: crossculture research; multilevel research; research in moderating role of context factors; research in the obstacle factors of creativity; and dynamic research method adoption.

The origin of the supply chain contract and its evolution were summarized, analyzed and concluded. The supply chain contracts studied at present were classified and the basic mathematical models for several typical supply chain contracts were built up. On the basis of the above researches, the mechanism and the way in coordinating the supply chain were discussed. The development tendency for studying the supply chain contracts was point out.

The American Customer Satisfaction Index (ACSI) is anew type of market-based perform ance measure for firms,industries, econom ic sectors,and national economies.The authors discussed the natureandpurposes of ACSIand explained the theory underlying theACSI model,the nation-wide survey methodology and econometric approach employed to esti mate the indices.The authors concluded with a discussion of the implication of ACSI for public policym akers,managers,consumers,and marketing in general.

From the perspective of Yin-Yang harmony philosophy, this study explores and validates the two-way influence mechanism of time-honored brand heritage and innovation on the attitude toward cross-category extension by recruiting 342 participants. The results show that brand heritage enhances consumers’ authenticity perception, thus sparkling consumers’ brand association, which finally improves their attitude toward the brand’s cross-category extension. Conversely, brand innovation reduces consumers’ authenticity perception, thus hindering brand association, which finally decreasing the attitude of cross-category extension. Brand heritage inhibits consumers’ inspiration arousal and inspiration intention, which finally leads negative attitudes of cross-category extension. Conversely, brand innovation stimulates consumers’ inspiration motivation and inspiration intention, which finally increases the positive attitude of cross-category extension. Authenticity perception and brand association play a fully mediating role in the above mechanism, while inspiration motivation and inspiration intention fully mediate the influence mechanism of inspiration.

From the viewpoint of complex system modeling, some typical and widely applied energy models developed by international organizations were analyzed systematically, and their modeling approaches, functions, and modeling structure as well as their typical applications reviewed to help further study and develop in the area of modeling and analysis of the complex system consisting of the energy, economy and environment.

Aiming at the characters of Internet word-of-mouth compared with traditional word-of-mouth, this research proposes the hypotheses about the impact of Internet word-of-mouth on Consumer’s product attitude,. The author tests the hypotheses by conducting an experiment in the context of virtual community about movies. The result indicates that argument quality of Internet word-of-mouth and community credibility has positive effect on consumer’s product attitude. And involvement has interaction effect with argument quality of Internet word-of-mouth and community credibility respectively.