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Supervisor: Ministry of Education of the People's Republic of China
Sponsor: Huazhong University Of Science And Technology
ISSN：1672-884X
CN：42-1725/C
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中文
A Study on the Dual-Directions Mediation Processes of Brand Heritage and Innovation’s Effects on Cross-Category Extension Attitude of Time-Honored Brands
XU Wei，GAO Changgui，WANG Li，SONG Sigen
Chinese Journal of Management . 2025, (
7
): 1319 .
