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Supervisor: Ministry of Education of the People's Republic of China
Sponsor: Huazhong University Of Science And Technology
ISSN：1672-884X
CN：42-1725/C
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中文
A Study on the Interaction Effect of AI Virtual Streamer Role and Product Type on Consumers’ Purchase Intention
GONG Xiaoxiao，JIANG Xuetao，YU Shengxian
Chinese Journal of Management . 2024, (
9
): 1373 .
