In this paper, through the exploratory case study method, with millet Internet business process as the research object, and constructs a logical model of Internet Entrepreneurship: Entrepreneurial decision logic is based on entrepreneurial cognition as antecedents and strategic positioning for the consequences, value co-creation logic is based on the types of interaction for the user experience as antecedents and consequences, entrepreneurial performance logic is based on competitiveness as the antecedent and profitability for the consequences, described the entrepreneurial decision to create and process mechanism of Internet Entrepreneurship performance influenced by value. The model reveals enterprises to build an interactive platform of online and offline in the environment of mobile Internet, the choice of product innovation and brand marketing as the interactive link, through the exchange, heart to heart and transaction types of interaction to achieve information sharing, emotional resonance and the interests of a win-win situation, so as to strengthen the functions of user experience, emotion experience and the experience economy, further enhance the Internet entrepreneurship performance.

Constructed in the China’s special cultural factors based on ethical standard and some other social context, and with attention given to the combination of postmodern management advocated by the value of spirit, the indigenous Chinese leadership theory should be moral leadership which takes ethics as its core. The operation of the moral leadership is a kind of contextualized regulatory mechanism, which emphasizes the de-centralizing and de-totalizing of leadership activities and strengthens the enlightenment function. To sum up, moral leadership theory criticizes the fundamental presupposition objectivity and rationalism in modern mainstream management and has rich connotation of postmodern management.

This study investigates the affection of Merger and Acquisition(M&A) experiences on the ownership of Cross-border Merger and Acquisition(CBMA) of Chinese Enterprises. In addition, it also examines the moderating effects of the cultural distance (CD) and the R&D capability. Based on the second-hand data of the CBMA events of Chinese enterprises, it is found that M&A experience as a type of the decision-making experience has contextual boundaries. The overseas M&A experience is negatively related to the CBMA equity share ratio, while there is no significant correlation between the domestic M&A experience and the CBMA equity share ratio. As CD becomes greater, enterprises with the same overseas M&A experience are likely to choose lower CBMA equity share rates. The R&D capability of the acquirer does not have significant moderating effect on the relationship between overseas experience and the CBMA equity rates, but regarding to those enterprises with relatively high domestic M&A experience, enterprises with weaker R&D capability prefer to have higher CBMA equity shares.

From the perspective of the heterogeneity of enterprise organization system (including enterprise decision-makers and resources endowment), this study investigates the effect of government subsidy to the R&D investment by using the listed companies of GEM in China from 2010 to 2013 as samples. The empirical results show that government subsidies to the R&D investment has significant positive correlation; CEO power positively moderates the effect between government subsidies and R&D investment; enterprise scale and technology staff ratio also positively moderate the effect between government subsidies and trade investment. In order to further promote enterprise innovation research and development activities, the subsidy policy of government needs to tend to those companies of GEM which tend to independent research and development innovation in the business decisions and resource endowment structure.