In this paper, through the exploratory case study method, with millet Internet business process as the research object, and constructs a logical model of Internet Entrepreneurship: Entrepreneurial decision logic is based on entrepreneurial cognition as antecedents and strategic positioning for the consequences, value co-creation logic is based on the types of interaction for the user experience as antecedents and consequences, entrepreneurial performance logic is based on competitiveness as the antecedent and profitability for the consequences, described the entrepreneurial decision to create and process mechanism of Internet Entrepreneurship performance influenced by value. The model reveals enterprises to build an interactive platform of online and offline in the environment of mobile Internet, the choice of product innovation and brand marketing as the interactive link, through the exchange, heart to heart and transaction types of interaction to achieve information sharing, emotional resonance and the interests of a win-win situation, so as to strengthen the functions of user experience, emotion experience and the experience economy, further enhance the Internet entrepreneurship performance.