Based on the samples in the Chinese historical brand name list (434 in total ) which are made by Ministry of Business in the year of 2006, this paper analyzes syllable, tune, connotation and cultural characteristics and concludes two basic naming modes existing in Chinese historical brand names. This study lays a foundation for the research in brand name’s association, communication and consumers’ attitude to brand names.
吴水龙, 卢泰宏, 苏雯. “老字号”品牌命名研究——基于商务部首批老字号名单的分析[J]. J4, 2010, 7(12): 1799-.
WU Shui-Long, LU Tai-Hong, SU Wen. Study on Naming Characteristics of Chinese Historical Brand Name Based on the Chinese Historical Brand List by the Ministry of Business of China. J4, 2010, 7(12): 1799-.