Abstract：From the perspective of Resource-Based View, this study explored the resource condition for the formation of supplier’s ingredient brand value by using case study method. The research showed that the resource condition for the formation of supplier’s ingredient brand value includes two types: property right resources and ability resources. Among them, the property right resources include special product, brand image and technological advantages, and the ability resources include terminal market influence, customer service ability and relationship adaptability. And these six factors are composed of 3 sub-factors. At the same time, these resources will enhance the purchase intention of manufacturers and consumers by enhancing ingredient brand value. This study deepens the theory of ingredient brand, which provides a theoretical basis for the supplier to enhance the brand value through ingredient branding strategy.
李桂华，张会龙，黄磊. 供应商要素品牌价值形成的资源条件及内在机理研究[J]. 管理学报, 2017, 14(10): 1505-.
LI Guihua，ZHANG Huilong，HUANG Lei. Resource Conditions and Internal Mechanism of Supplier’s Ingredient Brand Value Formation: An Exploratory Analysis Based on Multiple Cases . Chinese Journal of Management, 2017, 14(10): 1505-.
