Following the times of purchase of a product and service, the quality of the overall experience carries a strong impression. In this article focusing on consumer experience, we review the research from creativity theory and experience theory in order to identify the concept of the Creative Experience. By using content analysis, we also verified that Chinese consumers have a clear understanding of the Creative Experience, imposing an important factor in regards to the purchase. Based on the literature review and in-depth interview, the findings indicate that the Creative Experience involves three main dimensions: exterior perception, process interaction, and symbolic meaning. We now can form a clearer understanding of the Creative Experience which can drive future studies.