In the customer-centered era,brand equity becomes one of the most important drivers of customer relationship that turns out to be a strategic weapon to attract and retain customers.The relationship between brand equity and management performance of customer was studied and the way on how to effectively strengthen the brand equity conceptually and empirically by taking a disaggregated approach was discussed.It was found that brand loyalty,brand association and brand awareness,and brand satisfaction exerted differentiated effect on brand equity and the latter had a significant positive influence on the performance of customer relationship management on the basis of the structural equation model.The result showed that the perceived quality had no significant effect on the brand equity.