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J4  2010, Vol. 7 Issue (1): 103-    DOI:
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期望和竞争对管理人员满意和忠诚的影响研究
高充彦, 郝辽钢
1.对外经济贸易大学国际商学院; 2.西南交通大学经济管理学院
The Impact of Expectation and Competition on Satisfaction and Loyalty of Managerial Employees
 GAO Chong-Yan, HAO Liao-Gang
1.University of International Business and Economics, Beijing, China;2.Southwest Jiaotong University, Chengdu, China

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摘要 

以我国企业的中高层管理人员为对象,通过实证分析,研究期望和竞争对员工满意和忠诚度的影响,并进一步建立基于期望和竞争的员工满意与忠诚度模型。实证分析显示,员工价值低于期望对满意度评价所带来的负面影响要比员工价值高于期望所带来的正面影响大。此外,本企业的员工价值与竞争对手企业所能提供价值的比较也直接影响到满意度的高低,高层管理人员的满意度更受竞争情况的影响。对于忠诚度,高层和中低层管理人员离职倾向都显著地受到期望与竞争的影响,对2组人员来讲,竞争比期望对离职倾向的影响要更显著,而且中低层管理人员的总体离职倾向要比高层管理人员高。

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高充彦
郝辽钢
关键词 期望竞争管理者满意度忠诚度    
Abstract

Focusing on the mid-high level managers, this paper studies the impacts of expectation and competition on employee satisfaction and loyalty by conducting empirical studies, and further establishes employee satisfaction and loyalty models based on expectation and competition. Our empirical study reveals that, the negative impact of employee value lower than expectation on satisfaction is greater than the positive impact of employee value higher than expectation. In addition, the comparison of employee values between enterprises concerned and competitors also influence employee satisfaction. For high level managers, the influence on employee satisfaction from competition is even larger than that from expectation. For loyalty, intentions to leave for all managers of different levels are significantly influenced by expectation and competition. For the two groups, competition has more significant influence than expectation on intention to leave. Intentions to leave for lowermid level managers are higher than high level mangers.

Key wordsexpectation    competition    manager    satisfaction    loyalty   
收稿日期: 2008-04-29     
基金资助:

国家自然科学基金资助项目(70772001)

通讯作者: 高充彦(1971~),女,黑龙江哈尔滨人。对外经济贸易大学(北京市 100029)国际商学院副教授,博士。研究方向为服务质量、顾客满意度、顾客关系管理。     E-mail: gchongyan@gmail.com
引用本文:   
高充彦, 郝辽钢. 期望和竞争对管理人员满意和忠诚的影响研究[J]. J4, 2010, 7(1): 103-. GAO Chong-Yan, HAO Liao-Gang. The Impact of Expectation and Competition on Satisfaction and Loyalty of Managerial Employees. J4, 2010, 7(1): 103-.
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