Abstract：Considering consumers’ green preference, two competitive supply chains consisting of the manufacturers and exclusive retailers are established. Three kinds of chain-chain competition structure models are developed to obtain the optimal pricing and greening decision, and to explore the effects of consumers’ green preference and supply chain competition on product selection and channel profit. The results show that if supply chain competition intensity is lower, selecting green products by the two chains is the unique equilibrium strategy, otherwise, the coexistence of two products is the best choice. Changes in consumer’ green preference and the degree of competition can affect product selection policy and the income of the members of supply chains. Finally, the experimental results are verified by numerical experiments.
2017, Vol. 14 
