Abstract：This paper divided the target users of NEVs into the “leading” target users and the “following” target users. Based on the three-factor structure of customer satisfaction and the cognitive difference analysis method of product/service attributes, this paper used questionnaire data to analyze the differences between the “leading” and the “following” target users on the satisfaction of policy perception on the supply and demand sides policies of NEVs. The results demonstrated that: for the “leading” target users, the levels of policy perceived satisfaction on the “supply side” and the “demand side” presented little difference on the whole, of which the bottleneck effect of the “infrastructure” policy and the “financial support” policy on the “supply side” stood out; for the “following” target users, the overall level of policy perceived satisfaction on both the “supply side” and the “demand side” are lower than the “leading” target users, while the levels on the “demand side” were lower than that on the “supply side”, and the bottleneck effect of the “purchase subsidiary” policy and the “tax exemption” policy on the “demand side” stood out. The policy design for NEVs industry should distinguish between the “leading” and “following” consumer groups and should have different emphasis in policy tool selection.
熊勇清，秦书锋. 新能源汽车供需双侧政策的目标用户感知满意度差异分析[J]. 管理学报, 2018, 15(6): 874-.
XIONG Yongqing，QIN Shufeng. The Analysis of Differences in Perceived Satisfaction of Targeted Users with The Supply and Demand Sides Policies of New Energy Vehicles. Chinese Journal of Management, 2018, 15(6): 874-.
