女性创业者企业高质量行动网络构建研究——“美力赋能”管理思想探析

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摘要采用纵向案例研究方法，对女性创业者张蓓的多次创业历程开展分析，提炼出该企业家“美力赋能”的管理思想。研究结果表明：企业家管理思想的形成受其客观、适时应务的差异性关键特征影响，并由其认知和具象美的逻辑塑造，具有变与不变的内涵；创业者创业意愿“桥接”其关键特征与管理思想，通过对话持续发展的关键特征，在3个创业阶段分别表现为尽物之美、承天之美和化育之美，并担当企业家管理思想的载体，由其烙印为阶段性的组织美学；企业家管理思想通过创业意愿的“桥接”，指引创业者在3个创业阶段分别采用物尽其用、因势利导和美美与共的模式构建行动者网络，以达成创业意愿。

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	胡海波
	周洁
	位鹏
	王怡琴

关键词 ：女性创业者, 美力, 行动者网络, 企业家管理思想, 案例研究

Abstract：Using a longitudinal case study method, this research analyzed the multiple entrepreneurial journeys of female entrepreneur Zhang Bei, and extracted her management thought of “empowerment of beauty power”. The findings indicate that the formation of the entrepreneur’s management thought is influenced by objective, timely, and differential key characteristics. It is shaped by the entrepreneur’s logic of cognitive beauty and concrete beauty, which embodies the essence of change and constancy. The entrepreneur’s entrepreneurial willingness acts as a “bridge” between these key characteristics and management thought. Through dialogue with these evolving key characteristics, this willingness manifests in three stages of entrepreneurship: the beauty of objects, the inheritance of natural beauty, and the fostering of beauty. This stage-specific entrepreneurial willingness serves as carriers of the entrepreneur’s management thought and are imprinted with the organizational aesthetics of their respective stages. Furthermore, through the “bridging” of entrepreneurial willingness, the entrepreneur’s management thought guides the entrepreneur to construct an actor-network across three stages of entrepreneurship. They adopt models such as maximizing resource utilization, situational guidance, and beauty sharing, thereby achieving entrepreneurial willingness.

Key words： female entrepreneurs beauty power actor-networks entrepreneurial management thought case study

收稿日期: 2023-12-26

基金资助:财政部和国务院国有资产管理委员会资助项目（102295220350050000051）；教育部学位与研究生教育发展中心主题案例资助项目（ZT-221042111）；江西省2023年度研究生创新专项资金资助项目（YC2023-B141）

通讯作者: 胡海波（1979~），男，江西南昌人。江西财经大学（南昌市330032）工商管理学院教授、博士研究生导师，博士。研究方向为企业创新与战略管理。 E-mail: 13133817079@163.com

引用本文:

胡海波，周洁，位鹏，王怡琴. 女性创业者企业高质量行动网络构建研究——“美力赋能”管理思想探析[J]. 管理学报, 2024, 21(10): 1423-. HU Haibo，ZHOU Jie，WEI Peng，WANG Yiqin. A Study on the Construction of High-Quality Actor Networks for Female Entrepreneurial Enterprises: Analysis of “Empowerment of Beauty Power” Management Thought. Chinese Journal of Management, 2024, 21(10): 1423-.

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http://manu68.magtech.com.cn/Jwk_glxb/CN/ 或 http://manu68.magtech.com.cn/Jwk_glxb/CN/Y2024/V21/I10/1423