Abstract：Using a single-case longitudinal research approach, this study has utilized Meituan as a representative digital native enterprise and thoroughly investigated the developing process of Black Pearl Guide. From the perspective of designing business model, this study discusses the reason why digital native enterprises form their competitive advantages. The results show that, resources owned by enterprises must be adapted to their business models in order to form competitive advantages. By designing digital native business model, the resources digital native entyerprises have can fit their business models better, while the incumbent enterprises can not quickly adapt to the new business model, which brings competitive advantages for native enterprises. Secondly, due to the replicability and shareability of data resources, the view of analyzing competitive advantages should expand from enterprise to business model. Both the resources owned by the enterprise and gained from trading with stakeholders can from the competitive advantages of an enterprise. Thirdly, based on the view of business model, this study propose a three stage path framework for designing a digital native business model, which provides practical reference for enterprises.
王子阳，罗浚知，魏炜. 基于美团黑珍珠榜单的数字原生企业商业模式设计机制研究[J]. 管理学报, 2023, 20(12): 1737-.
WANG Ziyang，LUO Junzhi，WEI Wei. Research on the Design of Business Model for Digital Native Enterprise:Taking Meituan Black Pearl Guide as Example. Chinese Journal of Management, 2023, 20(12): 1737-.
