Abstract：This paper, taking four enterprises of different type as the cases, through analyzing and comparing their behavior of CSR, found that small-and-medium-sized family businesses, especially those under the control of the founders, are inclined to adopt embedded CSR mode, while the larger family business and non-family businesses tend to use the peripheral CSR mode. To explain the underlying logic of such phenomenon, we conduct further analysis regarding the decision mechanism, decision-makers’ psychological pursuit, management cognition of the cases, and the stakeholders’ feedback towards their CSR behavior. A psychological mechanism underpinning family businesses’ embedded CSR is finally constituted.
奚菁，罗洁婷，冯冈平，魏新. 家族企业嵌入式CSR行为的心理机制：基于身份理论的多案例研究[J]. J4, 2017, 14(5): 650-.
XI Jing，LUO Jieting，FENG Gangping，WEI Xin. The Psychological Mechanism Underpinning Embedded CSR of Family Business: A Case Study from Identity Theoretical Perspective. J4, 2017, 14(5): 650-.
2017, Vol. 14 
