Empirical Researches on the Relationship between Transaction Attributes and Alliance
Governance of Alliance——Moderating Effect of Society Trust in China
Abstract：This study serves to develop a conceptual model composed of Transaction Attributes (asset specificity) and alliance governance (contractual complexity of alliance(ACC)), using governance structure of alliance(GSA) as a mediator and trust as moderators. By software SPSS17.0 and AMOS18 tests and analyses the conceptual model. Findings of the study show that relationship between asset specificity and ACC are positive, and GSA mediates the relationship between asset specificity and ACC, trust negatively moderates the relationship between asset specificity and ACC, negatively moderates the relationship between asset specificity and GSA, and negatively moderates the relationship between GSA and ACC.
赵艳玲,龙勇. 基于我国社会信任的交易属性与联盟治理关系实证研究[J]. J4, 2013, 10(5): 678-.
ZHAO Yanling,LONG Yong. Empirical Researches on the Relationship between Transaction Attributes and Alliance
Governance of Alliance——Moderating Effect of Society Trust in China. J4, 2013, 10(5): 678-.
2013, Vol. 10 
