管理学报
 
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J4  2014, Vol. 11 Issue (5): 720-    DOI:
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Assessment the Sources of Brand Effects: A Model with MultiDimensions and  Hierarchical Structure from Holistic Perspective
JIANG Lianxiong,WU Shuilong
1.Sun YatSun University, Guangzhou, China; 2. Beijing Institute of Technology,Beijing, China

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