管理学报
 
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J4  2017, Vol. 14 Issue (4): 580-    DOI:
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Country Brand Effect under High-Involvement Purchase Decision
YANG Yiweng,SUN Guohui,TU Jianbo
1. North China University of Technology, Beijing, China; 2. Central University of Finance and Economics, Beijing, China; 3. Xinjiang University of Finance and Economics, Urumqi, China

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