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Abstract Entrepreneurship is a process of social construction. During interaction with organizational audiences, entrepreneurs always intentionally present a positive or negative image, and make favorable or unfavorable impressions to seduce their liking and recognition. Impression management can be used to explain how entrepreneurs acquire legitimacy when faced with the liability of newness, and is also a new perspective for explaining why some entrepreneurs can maintain legitimacy and move forward after image-threatening events like entrepreneurial failure. Impression management research in entrepreneurship is emerging and relatively scattered. This study critically reviews 27 literatures about impression management in entrepreneurship and set a research agenda for further studies: ①exploring the triggering factors of impression management from dynamic perspective; ②utilizing legitimacy theory and signal theory to explore the effectiveness of impression management; ③focusing on specific research context; ④using diverse research methods and techniques.
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Received: 22 November 2018
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