Abstract From the perspectives of the regulatory focus theory and the attention-based view, this study explores the influence mechanism of entrepreneurs’dominant regulatory focus, secondary regulatory focus and attention allocation on entrepreneurial strategic decision-making by experimental research. Through three groups of experimental studies, it is found that:①Entrepreneurs with dominant promotion focus tend to choose exploration entrepreneurial strategy and high-intensity entrepreneurship strategy implementation, while entrepreneurs with the dominant prevention focus tend to choose the exploitation entrepreneurship strategy and the low-intensity entrepreneurship strategy implementation.②The attention allocation partially mediates the effect of the dominant regulatory focus on the decision-making of entrepreneurship strategy.③The secondary regulatory focus has a moderation effect of the dominant regulatory focus and entrepreneurship strategy implementation.
JIANG Shiyao,LI Yanni,LI Guiquan. Study on the Impact of Regulatory Focus of Entrepreneur and Attention Allocation on Entrepreneurial Strategic Decision-Making[J]. Chinese Journal of Management, 2019, 16(9): 1375-.
