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Abstract From the perspectives of the regulatory focus theory and the attention-based view, this study explores the influence mechanism of entrepreneurs’dominant regulatory focus, secondary regulatory focus and attention allocation on entrepreneurial strategic decision-making by experimental research. Through three groups of experimental studies, it is found that:①Entrepreneurs with dominant promotion focus tend to choose exploration entrepreneurial strategy and high-intensity entrepreneurship strategy implementation, while entrepreneurs with the dominant prevention focus tend to choose the exploitation entrepreneurship strategy and the low-intensity entrepreneurship strategy implementation.②The attention allocation partially mediates the effect of the dominant regulatory focus on the decision-making of entrepreneurship strategy.③The secondary regulatory focus has a moderation effect of the dominant regulatory focus and entrepreneurship strategy implementation.
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Received: 26 November 2018
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