Abstract Based on the possibility of the loss of business opportunities, the measurement of acquisition of effective information on the condition of incomplete information and account sales impact on total profits, this article establishes the model of account sale profits. Meanwhile, combining with the optimal stopping rule, the article studies and establishes dynamic decision optimization model of products in their declining periods of life. The simulation results show that the total profit evaluations are more perfect and practical by taking account of the above factors, thus facilitates the grasping of the best decision time for enterprises.