管理学报
 
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J4  2010, Vol. 7 Issue (8): 1152-    DOI:
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The Optimal Competitive Strategy of Advertising and Product Quality for a Duopolistic Firm Based on Goodwill
 WU Xiao-Jie, HONG Xiu-Qiong, LONG Zhi-He, SONG Tie-Bo
1.Guangdong University of Technology, Guangzhou, China;2. South China University of  Technology,  Guangzhou, China

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