This research interviews 5 case companies and proposes the brand internal marketing factors:, which are brand training, brand communication and brand contribution incentive. We find out that he outcome of brand internalization is the employees’ awareness and behavior participation. This study conducts a questionnaire survey of 113 companies from communications, insurance, bank and hotel industries, discusses the affecting relationships and paths of the above three brand internal marketing factors on employees’ participation in brand internalization, and finds out that brand training has no significant effect on employees’ awareness and behavior participation in brand internalization, and brand communication and brand contribution inspiration can affect significantly employees’ awareness and behavior participation in brand internalization. These conclusions provide theoretical and managerial advices for corporations to build their brands.