The paper focuses on the optimal decisions of pricing and crossruff coupon face value for two linked brands products. We develop the profit maximization models for two kinds of coupons: inpack crossruff coupon and onpack crossruff coupon, and conclude the coupon values and prices under onpack coupon mode are higher than inpack coupon mode, and the profit of offering onpack crossruff coupon is higher than offering inpack crossruff coupon. Finally, through numerical experiment of MATLAB, we observe that the coupon values, target brand prices and carrier brand prices for onpack crossruff coupon are more sensitive than inpack crossruff coupon to reference price.