Abstract：Based on organizational information processing theory, this study constructs a moderated mediation model to reveal the impact mechanism of network market orientations on the new ventures’ organizational resilience. Taking 317 new ventures in China as samples, the study finds that: network market orientations has a positive impact on new ventures’ organizational resilience. Ambidextrous improvisation mediates the above relationship. Digital technology strengthens the positive relationship between network market orientations and ambidextrous improvisation, and further moderates the mediating effect of ambidextrous improvisation between network market orientations and new ventures’ organizational resilience.
马鸿佳，唐思思，熊立. 网络市场导向对新创企业组织韧性的影响机制研究[J]. 管理学报, 2023, 20(12): 1809-.
MA Hongjia，TANG Sisi，XIONG Li. Research on the Impact Mechanism of Network Market Orientations on New Ventures’ Organizational Resilience. Chinese Journal of Management, 2023, 20(12): 1809-.
