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消费者参与量化自我的障碍因素及其影响机制研究
张宇东,李东进
南开大学商学院
Research on Obstructive Factors and the Influencing Mechanism of Consumers’ Involvement in Quantified-Self
ZHANG Yudong,LI Dongjin
Nankai University, Tianjin, China

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摘要 鉴于消费者放弃参与将直接阻碍“量化自我”长期效用显现和企业获益,通过探索性开发“量化自我”障碍因素维度及其阻碍消费者参与“量化自我”的内在机制,实证确认了消费者参与“量化自我”的障碍因素包括操作性障碍、态度性障碍、共享性障碍、数据性障碍、认知性障碍和维持性障碍。除因行为能力满足、目标关注转移、环境条件限制唤起的维持性障碍因素外,数据收集、整合、反思困难造成的操作性障碍将增进消费者对参与“量化自我”困难性的感知,认知性障碍、数据性障碍、共享性障碍、态度性障碍将增进其对参与“量化自我”无用性的感知,进而促升“量化自我”放弃意愿。
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张宇东
李东进
关键词 量化自我 障碍因素 技术接受理论    
Abstract:Consumers’ abandonment will directly impede long-term utility of “Quantified-Self” and benefits of related enterprises. Through the exploratory development of dimensions of obstructive factors and verification of the influencing mechanism how these factors impede consumers’ involvement in “Quantified-Self”, obstructive factors of consumers’ involvement in “Quantified-Self” are divided into six dimensions, namely operational barriers, attitudinal barriers, sharing barriers, data barriers, cognitive barriers, maintaining barriers. In addition to maintaining barriers aroused by the satisfaction of behavior and capacity, the transfer of objective concerns and the restriction of environmental conditions, the operational barriers caused by data collection, integration, and reflection difficulties will increase consumers’ perceived difficulty of involving in “Quantified-Self”. Cognitive barriers, data barriers, sharing barriers and attitudinal barriers may promote consumers’ perceived uselessness of involving in “Quantified-Self”. The perceived difficulty and uselessness then promote the intention to give up “Quantified-Self”. The results can provide guidance for driving consumers to participate in “Quantified-Self” and improving enterprises’ related strategies.
Key wordsquantified-self    obstructive factor    technology acceptance theory   
收稿日期: 2017-08-15     
基金资助:国家自然科学基金资助项目(71772092,71372099,71572107)
通讯作者: 李东进(1957~),男,朝鲜族,吉林和龙人。南开大学(天津市300071)商学院教授,博士。研究方向为消费者行为、市场营销。     E-mail: djli1280@163.com
引用本文:   
张宇东,李东进. 消费者参与量化自我的障碍因素及其影响机制研究[J]. 管理学报, 2018, 15(1): 74-. ZHANG Yudong,LI Dongjin. Research on Obstructive Factors and the Influencing Mechanism of Consumers’ Involvement in Quantified-Self. Chinese Journal of Management, 2018, 15(1): 74-.
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