Abstract：Based on the identification of market angle, 13 barriers were defined from the construction market regarding BIM technology adoption, and an ISM evaluation was used to establish a multi-level hierarchical structure model of obstacle factors. It was followed by a MICMAC analysis to determine the dependence and driving force of each obstacle, and the key factors of driving force in the construction market were found. Combined with the results of ISM and MICMAC analysis, the similarities and differences of the barriers in the construction market between China and Italy were compared. The results show that: BIM education and training and BIM technical personnel are currently the two largest driving forces in the China’s construction market. In contrast, BIM standards are the largest driving force in the Italy construction market.
秦旋，MANCINI Mauro，TRAVAGLINI Agnese，吕坤灿，王敏. 基于市场推广视角的BIM技术采纳障碍因素中意对比研究[J]. J4, 2016, 13(11): 1718-.
QIN Xuan，MANCINI Mauro，TRAVAGLINI Agnese，LYU Kuncan，WANG Min. A Comparative Study on Barriers between China and Italy in BIM Adoption from the Construction Market Perspective . J4, 2016, 13(11): 1718-.
2016, Vol. 13 
