Abstract：The Efficiency First principle has never changed in the course of management development history after Taylor’s scientific management theory. However due to the dominance of the consequences principle, contemporary human moral practice is in a deep crisis. The facts show that a lot of real life moral dilemmas cannot be resolved by a single principle. Management academia concentrate entirely on the field of management efficiency, thus lose the right of speaking for the value and the ethical issues in the management practice. PracticeOriented Management should never be efficiencyoriented; instead, it should inherently include the diversified ethical principle.
2012, Vol. 9 
