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Chinese Journal of Management
2017 Vol.14 Issue.12
Published 2017-12-01
1737
The Mechanism Model of Brand Community Identification Formation: A Case Study of Xiaomi Company
YANG Yang，HU Xixi，PEI Xueliang
An ever increasing number of marketers have realized how brand communities can have a positive impact on brand loyalty is important. However, few marketers have paid enough attention to customers’ identification, which is the most important marker of the brand community. This paper shows the findings of a case study by adopting the grounded theory approach. By collecting and analyzing data that reflects how members of a brand community feel and react, four dimensions of brand community identification (including cognitive, affective, evaluative, and behavioral component) and nine influence factors (including product evaluation, patriotism, community leader, community atmosphere, brand identification, consumption experience, customer behavior change, consumption process, and brand communication) are obtained, and a model in regard to formation of brand community identification is proposed. Combining social identity theory and other researches about brand community, this study offers explanations for the findings mentioned above.
2017 Vol. 14 (12): 1737- [
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1747
A Study of the Mechanism of Public’s Response to Corporate Social Irresponsibility
ZHENG Haidong，ZHAO Dandan，ZHANG Yin，CHEN Yihang
Based on netnography and grounded theory, this study uses 903 Weibo comments of four corporate social irresponsibility cases as data sources and makes a systematic study of the mechanism of public’s response to corporate social irresponsibility. Results demonstrate that the public’s response has experienced a three-stage process, which includes public’s attention, public’s cognition and public’s evaluation. The mechanism is as follows: ①the features of enterprise, the visibility, severity and rarity of corporate social irresponsibility have an impact on public’s attention by accelerating social agenda setting and the public groups establishment;②based on information collection and dissemination in the first stage, the public starts to attribute the irresponsible behavior to internal or external causes and determine whether it is intentional or unintentional; ③the result of the public’s attribution influences the public’s evaluation of the corporate brand, which is moderated by the corporate’s intrinsic image.
2017 Vol. 14 (12): 1747- [
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1757
Research on the Market Adaptation of Chinese MNC’s Overseas Subsidiaries ——Based on the Perspective of Subsidiary Initiative and Network Embeddedness
XU Hui，FAN Yanan，WANG Lin
Through the longitudinal case analysis of internationalization development of Tasly’s four overseas subsidiaries, this study proposes a conceptual model of overseas market adaptation evolution based on the perspective of subsidiary initiative and network embeddedness, which shows that pressure from host country and its change constitutes the premise and motive of subsidiary market adaptation evolution; subsidiaries develop the market and increase responsiveness by seeking to be embedded in the local market network with strong relations in the start-up phase; along with the growth of the subsidiaries, the interaction between external and internal initiatives promotes subsidiaries to build dual network structure with itself as the core, so as to improve the responsiveness and performance; when subsidiaries are embedded in the strong ties network, the network embeddedness negatively affects market adaptability and subsidiary growth; the evolution of subsidiaries’ internal and external initiative, network embeddedness and market adaptability is a dynamic and constantly adjustable process, which begins with subsidiary external initiative and demonstrates the characteristics of interaction, iteration and spiral development.
2017 Vol. 14 (12): 1757- [
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1767
The Mechanism and Empirical Research of Directors’ Status Differences, Behavior Strength of Decision-Making and Financial Performance of Private Listed Companies
XIE Yongzhen，ZHANG Yameng，WU Longyin，DONG Feiran
The status difference of directors is the key factor affecting the efficiency of team decision making. According to relational contract theory. This study investigates the impact of status difference of directors on firm’s financial performance through the non-linear mediating effect of board meeting frequency. By using the sample of private listed companies in Shenzhen and Shanghai between 2010 and 2012, it is found that there is a negative exponential relationship between the clarity of board status difference of directors and board meeting frequency. In addition, the mediating effect of board meeting frequency is significant. Theoretically, this study further opens the black box of board interactive dynamism. Practically, the tacit order forming from trust and deference is effective in coordinating board interactive processes particularly in Chinese private listed firms.
2017 Vol. 14 (12): 1767- [
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1777
The Study on Strategy and Effectiveness of Employee Voice
HAN Yi，DONG Yue，HU Xiaofei，XIE Yimin
In the long history of China, voice behavior is common in organizations and plays a positive role in the long-term development of organizations. This study explored the structure of employee voice strategies to their leaders in Chinese context, and verified the effectiveness of each strategy accordingly. On the basis of previous studies, we took the classic Five Strategies in ancient China as lessons and generalized them into eight strategies. In the pre-test, 66 subjects were surveyed and exploratory factor analysis was carried out. Then, the eight-factor structure was verified preliminarily and the initial scales were revised. In the formal investigation stage, we further tested and improved the scales and verified the effectiveness of eight strategies with a large number of samples. The results showed that direct overture had a positive effect on leader endorsement, while upward appeal and assertiveness had a negative effect on leader Voice-taking.
2017 Vol. 14 (12): 1777- [
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1786
The Research of the Influences of Unmet Expectations on Turnover Intentions of Chinese New Generation Knowledgeable Employees
WANG Congying，YANG Dongtao
The frequent voluntary turnover of Chinese new generation knowledgeable employees has raised concerns of social and academic circus. However, there is short of full understanding of how unmet expectations influence their turnover intentions in collectivism cultural background. This research expands the contents of unmet expectations and discusses the intervening mechanism of unmet expectations on turnover intentions by integrating self-discrepancy theory and affective events theory. Through 497 questionnaires, the research finds out that Chinese new generation knowledgeable employees’ positive emotions would mediate the relationship between their unmet expectations and career commitment. Career commitment would positively influence turnover intentions. By controllingjob satisfaction and organizational commitment, the mediation analysis indicates Chinese new generation knowledgeable employees’ negative emotions would mediate the relationship between their unmet expectations and career commitment. Career commitment would positively influence turnover intentions.
2017 Vol. 14 (12): 1786- [
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1795
The Network Evolution of China Cross Region Industry-University Collaborative Innovation and the Analysis of Influencing Factors: Based on the Perspective of Proximity
XIA Lijuan，XIE Fuji，FU Binghai
Based on the perspective of proximity, this study used joint-patent data provided by the State Intellectual property office patent retrieval database, and studied the network evolution of China cross region industry-university collaborative innovation. Further, this study adopted the method of panel data fixed effect negative binomial regression analysis, and empirically analyzed the impact of geographical proximity, social network proximity and technological proximity on cross region industry-university collaborative innovation performance. The results show that the effect of geographical proximity on cross region industry-university collaborative innovation performance is positive and significant; the effect of social network proximity on cross region industry-university collaborative innovation performance is positive but not significant. The results also suggest that the effect of technological proximity on cross region industry-university collaborative innovation performance does not take an inverted-U shape and the promoting effect of technological proximity is significant.
2017 Vol. 14 (12): 1795- [
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1804
An Empirical Study on Corporate Political Action and Radical Innovation
LI Yuting，GAO Shanxing
Drawing on institution based view and dynamic capability theory，this study develops and empirically tests a set of hypotheses, aiming at explaining how corporate political activities affect radical innovation outcome, and the role of Legitimacy in influencing the relationship between corporate political action and radical innovation. Data collected form 165 Chinese pharmaceutical firms serve to test the hypotheses. Results highlight that corporate political action increases firm’s strategic flexibility, and then radical innovation outcome. In addition, social legitimacy positively moderates the relationship between political legitimacy and radical innovation, and political legitimacy negatively moderates the relationship between political legitimacy and radical innovation.
2017 Vol. 14 (12): 1804- [
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1811
Corporate Social Ties, Resource Bricolage and Business Model Innovation
SUN Rui，ZHOU Fei
Under transition economy situation, corporate social ties are considered to be an effective way to break through the institutional legitimacy limitation and resource constraints. Based on the Social Network Theory and Resource Constructivism Theory, this research will incorporate R&D ties as another important dimension of social ties, from the perspective of resources bricolage to study the relationship between corporate social ties and business model innovation. The results show that: ① business ties, political ties and R&D ties all have a significant positive effect on business model innovation;② business ties, political ties and R&D ties all have a significant positive effect on enterprise resources bricolage activity;③ resources bricolage plays a different role between corporate social ties and business model innovation. Specifically, resources bricolage works as a partial mediator between business ties, R&D ties s and business model innovation, and works as a full mediator between political ties and business model innovation.
2017 Vol. 14 (12): 1811- [
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1819
The Persuasion of Advertising on Consumers: The Interaction of Message Framing and Consumers’ Loneliness
WEN Sisi，LI Dongjin，ZHENG Xiaoying
Although loneliness is very common in modern society, little research has focused on the effects of loneliness on some important marketing variables, for example the persuasion of advertising. 3 experiments that recruited participants from Mainland China or Hong Kong showed that message framing (prevention framing vs. promotion framing) and loneliness interact to predict the persuasion of advertising. Specifically, when the advertising uses prevention framing, loneliness strengthens the persuasion of advertising, whereas when the advertising uses promotion framing, this effect reverses itself. What underlies these effects is that loneliness significantly increases consumers’ pessimism that further enhances the persuasion of advertisings with prevention framing but undermines the persuasion of advertisings with promotion framing, such that loneliness has positive indirect effect on the persuasion of prevention-framed advertisings but has negative indirect effect on the persuasion of promotion-framed advertisings via pessimism. The current research not only uncovers a new and important antecedent of advertising persuasion but also provides new knowledge regarding how loneliness affects individuals’ cognitive features.
2017 Vol. 14 (12): 1819- [
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1829
Research on the Relationship between Different Types of Reference Group Influence and Residents’ Consumption Intentions
GONG Xiushuang，XU Lei，LI Zhilan，LU Jianfei，JIANG Lin，ZHANG Yadan
Analyzing nationwide data collected from more than 1000 samples by using multiple regression method, the current research explores the relationship between reference group influence and residents’ consumption intentions as well as the underlying mechanism. Results indicate that both the informational influence and normative influence of reference group have positive effects on residents’ consumption intentions, with consumption knowledge and consumption trust playing mediating roles between reference group influence and consumption intentions. The findings shed new light on the empirical research on reference group influence, consumer psychology and consumption intentions.
2017 Vol. 14 (12): 1829- [
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1840
Research on Value Creation Mechanism of Manufacturing Enterprises Service Derivative
SUN Liyuan，LUO Jianqiang，LI Jinfei
Service paradox may arise when service derivatives are implemented in manufacturing enterprises. Therefore, the supply and demand value creation model is constructed based on the influence of enterprises’ cost and customer utility. Thereby, the optimal decision of product manufacturing and service derivation in manufacturing enterprises is studied. And the influence of service derivation on supply and demand value creation is discussed. The results showed that there is a boundary measured by unit production cost，when the cost is within the boundary，manufacturing company should choose to generate service derivative to create more value for both company and customer；otherwise，when manufacturing company generates service derivative beyond the boundary，it will lead to “service paradox” dilemma. In addition，manufacturing company generates service derivative with low unit production cost coefficient，or develops derivative service that can solve customer’s problem effectively to enable the value co-creation.
2017 Vol. 14 (12): 1840- [
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1847
A Study on the Influencing Factors of Residents’ Participation in “Online Collection”
WANG Chang，LV Xiabing，SUN Qiao
Based on the theory of technology acceptance model (TAM) and other theories, this study proposes the model of influencing factors of residents’ willingness of participating in “online collection”, and uses the structural equation model to conduct an empirical analysis. The results show that the perceived usefulness, perceived usefulness, subjective norms and perceived benefits have a positive effect on the participating attitude, perceived ease of use and perceived risk have no significant effect, but perceived ease of use has indirect influence through perceived usefulness. Subjective norms and perceived benefits can directly or indirectly influence the residents’ willingness of participating in “online collection”. Perceived usefulness, perceived risk and perceived behavior control have no significant effect on the willingness of participating in “online collection”, but perceived usefulness can promote through attitude. In addition，gender, ages, education, and income also have effect on relevant variables.
2017 Vol. 14 (12): 1847- [
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1855
Performance Measurement for Transnational Knowledge Transfer by Chinese Returned Scholars
MENG Jinyu，LIU Chao，CHEN Xiangdong
By targeting high-level scholars who have returned from the U.S. and are working in top universities and research institutions in China, a novel performance measurement equation has been developed. First, comprehensive evaluation indexes have been established from four dimensions, i.e. paper quantity, paper quality, paper engagement, and willingness of knowledge transfer, and then principal component analysis (PCA) is employed to obtain the performance equation. Furthermore, boundaries of three categories, high, medium and low, of knowledge transfer performance are identified. Furthermore, the difference of knowledge transfer performance in individual technical fields has been analyzed. Empirical results have proven the effectiveness of this novel equation.
2017 Vol. 14 (12): 1855- [
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1862
Joint Decision of Production and Maintenance for Deteriorating Equipment under Multi-Grade Product Quality System
SHAO Xiao，CHEN Zhixiang
According to the situation that product quality is affected by equipment condition, this paper studied a joint decision of production and maintenance for a continuous deterioration manufacturing system under multi-grade product quality frame. A joint production and maintenance decision model to maximize an enterprise average gross profit is built through a combination of compound Poisson process and Markov process theory, and a corresponding solution is also provided. The results indicate that: a small increase in equipment deterioration strength will lead to a huge loss of the enterprise gross profit for deterioration equipment which affects product quality; productive operators can get reasonable preventive maintenance schedules through the proposed model to restrain equipment deterioration. Furthermore, product quality fraction defective is limited in low level and wild fluctuant market random demand can be satisfied at a high service level by the usage of gotten schedules.
2017 Vol. 14 (12): 1862- [
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1870
Pricing Strategies for a Two-Period Product Service System Based on Strategic Consumer Behavior
ZHANG Xumei，WANG Dafei
Considering that the consumers’ strategically delaying purchases influence the demand of a product service system and the length of service time during different periods, this study proposes a two-period game model among the manufacturer, the service provider and strategic consumers. The optimal pricing strategies of manufacturer and service provider are discussed under different proportions of service price, different strategic degrees of consumer behavior and different proportions of service valuation, respectively. Moreover, the impacts of the strategic degree of consumer behavior and the proportion of service valuation on equilibrium results are analyzed. The following results are obtained. When the proportion of service price is very low, the strategic degree of consumer behavior is very strong, and when the proportion of service valuation is very low, the manufacturer should adopt the first-period low and the second-period high pricing strategy, otherwise, the manufacturer should adopt the first-period high and the second-period low pricing strategy. When the strategic degree of consumer behavior is relatively strong and the proportion of service valuation is relatively low, the service provider should adopt the penetration pricing strategy, otherwise, the service provider should adopt the skimming pricing strategy. Finally, the service provider should adopt the loss leader pricing strategy in the first period under certain conditions.
2017 Vol. 14 (12): 1870- [
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1882
Price and Quality Decisions in Non-Equity Crowdfunding with Advertising Effect
HUANG Jing，YANG Wensheng
Based on non-equity crowdfunding, this study investigates the optimal pricing and quality decisions when the creator faces on two kinds of comparable potential investors. Combined with the advertising effect triggered by crowdfunding, we study the pricing decision of follow-up sales period and compare the pricing of two periods. When potential investors have different scales, we explore the factors that affect the crowdfunding success rate and follow-up period decisions. The research results are as follows. Based on different product valuations, crowdfunding can be single or double product mode and the follow-up period also has two modes. Under the single product mode, follow-up sales pricing is lower than crowdfunding, and under double products mode, the follow-up sales pricing of low quality product is larger than crowdfunding. The large quality product has same pricing interval under two modes. Through the design of reasonable crowdfunding mechanism, creators can introduce new products successfully, and make good follow-up sales decisions.
2017 Vol. 14 (12): 1882- [
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