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Abstract The specific business development history of two enterprises, Midea and Goldwind Science & Technology, is selected as typical cases for longitudinal analysis ( microwave oven manufacturing and large-scale wind turbine manufacturing respectively). The strategic “adjustment dilemma” faced by catching-up enterprises is focused on from the perspective of adjustment rhythm. The findings are as follows: ①The strategic orientation and knowledge system can be appropriately changed ahead of time, but the overall rhythm should be stable rather than hasty, so as to avoid such rhythmic errors as “grabbing the beat” or the opposite “dragging the beat”;②In the process of strategic change, the catching-up enterprises should pay attention to the “concerto” relationship of strategic orientation, knowledge system and network relationship;③The strategic orientation of catching-up enterprises generally experiences a gradual shift from the initial market-oriented survival logic to the self-sustaining and self-improving logic with a balance of both technology and market orientation, and the knowledge system and network relationship also display a corresponding “sequential” progressive evolution pattern.
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Received: 19 October 2022
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